Your business needs a blog. First, regularly updating your website with fresh, relevant content makes the search engines happy. As you continue to show yourself as an expert in your industry, Google will notice; you’ll begin to see your website increase in ranking.
Customers need to see your business blog as well. You’ll establish credibility with your customer base when you post shareable and engaging content. You’ll demonstrate thought leadership among your peers. And you’ll give yourself an advantage over your competition when you begin your well-written and industry specific business blog.
Business blogs are my heart and soul. As a small business owner myself, I understand the frustrations you face as you struggle for internet real estate against your competitors. Fortunately, I’ve learned how to successfully navigate the search engines, and can help you as well.